Okay, in honour of the close of week seven: it’s time to do a little…. recalibration 😏
How? It’s time to turn the intensity way the fuck up. It feels like it’s been training wheels mode so far, and I’m not saying I have full confidence yet… but I am saying: I ready to see what I can do when I really let it rip.
So, consider this my receipts. I want something to be a marker in time, so that when I pull this off, I can have something to point back to and be like: see? I fucking called it. This is how i did it, you can do it too.
This episode covers:
rebuilding after a public career collapse
the “dream job” that turned into golden handcuffs
entrepreneurship, ambition, and being told to play small
why posting online felt genuinely terrifying
the four-month creative stall before I started
creator fear, social media growth, and short-form strategy
the 3-month sprint I’m using to hit 100K
I’m so excited to see how all of this unfolds. Ready to run with me? Leave a comment below, and let’s fucking get this. 🖤
Timestamps:
00:00 — What This Project Actually Is
clarifying the show’s identity
branding, “corporate pink lesbian girlboss” aesthetic
defining the podcast as an anonymous audio diary
01:00 — Career Collapse + Rebuild Arc
having the “dream job”
public downfall and social fallout
rebuilding life from zero
realizing traditional employment wasn’t aligned
05:50 — Entrepreneurship + Playing Small
“capital D Dream” vs socially acceptable dreams
entrepreneurship culture and discouragement
wanting to build something meaningful
women/femmes/queer ambition being framed as selfish
10:00 — Why Posting Online Felt Terrifying
nervous-system panic around visibility
feeling physically unsafe posting online
the four-month stall before starting
12:00 — Unsupportive Relationships + Fear
limiting beliefs from inner circle
breakup + social boundary shifts
needing encouragement instead of amplified fear
18:00 — The Creative Accountability Club
weekly creator calls
accountability + momentum
realizing action mattered more than preparation
20:00 — Why the Anonymous Project Exists
wanting a real-time founder diary
frustration with polished success stories
documenting the beginning honestly
anonymous podcast vs face-forward brand
24:00 — Fear Dissolving Through Action
posting consistently reducing fear
finding confidence through repetition
realizing the project helps other people too
25:00 — Shorts Strategy + First Growth
adding short-form distribution
first viral-ish clips
strangers discovering the project
dislikes, unfollows, and growth spikes
29:00 — Sustainable Creativity vs Sprinting
creative accountability partner differences
sustainable pace vs intense scaling
deciding to pursue aggressive growth
32:00 — Platform Strategy Breakdown
YouTube as the “crown jewel”
TikTok algorithm thoughts
Instagram unexpectedly outperforming
promotional/distribution strategy
37:00 — Recalibration + Emotional Slump
burnout, procrastination, apartment/workflow reset
“we rest, we don’t quit”
listening to motivational creator podcasts
39:00 — Compressing Timelines
audacious goal-setting
aggressive creator growth mindset
deciding to fully commit
41:00 — The 100K Goal Announcement
publicly declaring the goal: 100K subscribers by August 21st
current metrics and starting point
belief, experimentation, and momentum
46:00 — Creator Systems + Boundaries
avoiding Instagram DMs
production scheduling
weekly systems and structure
49:00 — The 3-Month Growth Plan
long-form as top priority
2 long-form videos/week
2 short-form posts/day
additional promotional content
viral attempts + content pyramid
57:00 — Carousel + Storytelling Strategy
multi-format storytelling
image/text posts
platform-specific experimentation
1:00:00+ — Scheduling + Creator Infrastructure
Meta Business Suite chaos
workflow systems
scaling content production sustainably-ish lol
HOTGIRL HOMEWORK 🪽
angels, rise up.
On offer this week, we have a stand alone recommendation. I know, bold.
It deserves to stand on its own, I’d recommend just popping this thing on repeat, and listening it through at least twice. UGH. It’s, just, the exact voice i needed in my ear this week, this year, this lifetime.
If you are drowning in a sea of: “FOR THE LOVE OF GOD BE SMALL AND BE “REASONABLE”!”
Firstly, fuck them. Secondly, I’m cheering for you bb.
THIRDLY, LISTEN TO THIS EPISODE. IT WILL HEAL YOU. I PROMISE. <3
The Florence Given Show, ‘How to set goals so audacious that it turns you on’
thankyou Florence! you are a legend. truly.
that’s it for this week! thankYOU for listening. truly.
it is a complete honour to share this wild journey with you, and i am SO excited to report back on this whole thing to you.
if i’ve hyped you up enough to have you join me, please let me know! let’s FULL SEND on our dreams this summer!! literally, what on earth do we have to lose? 🖤
ilyguys xx
prefer listening on spotify? i’ve got you.
featured art in the episode:
